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Message from the Campaign

September 15, 2016


I attended and participated in the Corona del Mar Chamber of Commerce Candidate’s Forum September 9th. Due to the nature of the questions asked, I was able to express my knowledge about city issues, my position on these issues, and share with the audience specific strategies for addressing these issues. 


From a recent poll, as well as precinct walking, I have learned that the number one concern on the part of residents in this city is traffic, which is closely tied to their number two concern, development. Several proposed projects within the city contribute to these concerns. 


I want to make my position of future development and the reuse of existing land for projects perfectly clear. I am a strong proponent of the 2006 General Plan as well as the zoning code that defines the General Plan. The General Plan is a beautiful document that took 10 years to author, and was approved by voters in 2006. It describes what our city should look like by the year 2025. 


I simply do not support projects that require an amendment to the General Plan and/or rezoning of a particular parcel. Moreover, any proposed development that is included in the General Plan will need to include mitigation measures when it comes to traffic and water use. The Line in the Sand organization’s name speaks clearly about future development; there should also be a Line in the Sand when it comes to traffic in our city!




Jeff Herdman

Candidate for District 5

Newport Beach City Counci

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